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15 Best Brand Monitoring Tools 2020

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Creating a brand takes time. 

However, brand creation is easy compared to brand maintenance. 

A brand can be compared to a good habit. Good habits are also easier to start, but they are hard to carry on. Similarly, creating a brand is easier, but maintaining it is difficult. 

Many people prefer to use social media to promote their brand. 

If your product is not on social media, it is nowhere. Because the world has gone digital!

If you want to monitor how your brand is doing, you should consider using brand monitoring tools like these will come very handy.

The market is flooded with tons of brand monitoring tool, and it might be confusing to choose the best. Therefore, we have curated a list of top best brand monitoring tools

Go through the list and use the app that best suits your requirements. 

Best Brand Monitoring Tools

It is important to monitor your brand regularly so that you don’t miss any opportunity to engage with the users who mention your brand or you get any potential link opportunity.

In this article, we have listed 15 best brand monitoring tools that will help you to keep track of your brand.

01. Hootsuite

hootsuite

With Hootsuite, you can manage all your social media platforms in one place. 

Firstly, more than 800 employees trust Hootsuite in Fortune 1000 companies. 

The software allows users to schedule social media posts, and this saves time. 

You can manage your social content with ease on Hootsuite. Searching, tagging and usage stats can easily be carried out here. 

To sum up, Hootsuite brings your data to life with the help of analytics features that displays information like:

  • Number of posts
  • Engagement rate at different social media platforms
  • First-time response
  • Total mentions

You can also keep an eye in different social media streams to know about:

  • Mentions
  • Tweets
  • Like
  • Retweets
  • Scheduled
  • New followers

If more than one person is handling the social media platform, the team management facilities available in Hootsuite will prove to be very helpful. 

Moreover, one can use Hootsuite for free for 30 days. If you like the analytical feature of the app, you can go for one of the four plans which are available.

  • Professional for entrepreneurs (1 user, 10 social profiles); Price: $29/month
  • Team for a small team (3 users, 20 social profiles); Price: $129/month
  • Business for small business (5-10 users, 35 social profiles); Price: $599/month
  • Enterprise for large teams and organizations. 

02. TweetReach

TweetReach

If Twitter is your primary target for creating your brand value, then you can use TweetReach which is exclusively designed to monitor your brand on Twitter. 

Firstly, the best part of TweetReach is the report-ready analytics of it. The social media analytics prepared by TweetReach can easily be set up, used, and shared. 

Secondly, TweetReach supports real-time monitoring, and therefore, you can be sure that you will receive real-time data always. 

Most importantly, TweetReach helps you to increase the engagement rate by:

  • Informing you the best time to post a tweet
  • Identifying the top hashtags

Thirdly, you can also measure the organic and earned conversations on TweetReach. You can utilize its full potential by using it to:

  • Identify key moments with the automated insights
  • Measure the potential reach of any topic and hashtags
  • Find relevant influencers who can help you to increase the engagement rate.

TweetReach also does proper competitive research. You can monitor your brand via TweetReach by:

  • Learning what works for you
  • Discovering new hashtags
  • Developing a benchmark which will come handy in the future evaluation of the brand. 

TweetReach supports three plans:

  • Social Manager for analyzing engagement and measuring the performance of different social accounts ($49/month)
  • Social Marketer for monitoring the relevant conversation and detailed reporting ($99/month)
  • Marketing Team for analyzing, monitoring and reporting comprehensive social marketing ($199/month)

03. BuzzSumo

Buzzsumo Influencer Marketing

In BuzzSumo, you will find the content that performs the best. 

Trusted by brands like HubSpot and BuzzFeed, BuzzSumo speaks for itself, thanks to the popular brands that use it. 

There are four primary important components of BuzzSumo, which are:

  • Discover: It explores the high-performing content, which helps you to get more links, likes, and shares on your post. 
  • Research: It sharpens your marketing strategy. 
  • Influencers: It identifies the influential people who have the power to increase your brand value. 
  • Monitoring: You can use this feature for tracking comments and trends. If you respond on time, you can capture multiple opportunities for your brand. 

That is to say, we will particularly focus on the monitoring component of BuzzSumo. This feature supports:

  • Notifications: You will receive notification for all your links which can be used to update reports. 
  • Collaborations: It can be used for converting mentions into links. 
  • Growth: You can use it to monitor organic growth. 
  • Strategy: You can learn from your most engaging content to make other such content. 

BuzzSumo comes with four plans:

  • Pro ($99/month)
  • Plus ($179/month)
  • Large ($299/month)
  • Enterprise ($499+/month)

04. BoardReader

Primarily, while promoting our brand, we often end up including only social media platforms and forget about other messaging boards and forums which are available online. 

With BoardReader, you can also track those forums and messaging boards. By doing this, you will get a picture of what other people are talking about your brand. 

To sum up, you can also create a charge for the trends that you are looking and then compare them with each other to find conversations about the brand. 

05. Sendible

Sendible Social Media Management Software

You can manage and amplify multiple brands on social media platforms. In addition to that, you can plan and collaborate all your engagement in Sendible

Further, Sendible supports beautiful custom reporting. You can check the following information in Sendible:

  • Most engaging content
  • Optimal posting time/network
  • Website traffic from social
  • Impressions
  • Reach
  • Post engagement
  • Page consumptions
  • Organic likes
  • Paid likes
  • Unlikes
  • Net likes

To sum up, with Sendible, you can effectively manage your social media. Currently, you can use Sendible to monitor Twitter, Facebook, LinkedIn, and Instagram.

The USP of Sendible lies on both lead generation and lead management. The multi-functional dashboard is a cherry on the top. 

Sendible is available in four packages:

  • Starter package for solopreneurs ($29/month)
  • Traction package for startup agencies ($99/month) 
  • Growth package for growing agencies ($199/month)
  • Large package for large teams ($299/month)

06. Sprout Social

Sprout Social

If you want to understand your audience, there is no better brand management tool other than Sprout Social. For instance, you can reach your audience and engage with the community using this tool. 

To sum up, Sprout Social is an all-in-one social media management platform that works on building connections. 

The tool is primarily concerned with:

  • Listening
  • Publishing
  • Engagement
  • Analytics

With Sprout Social, you can come on board easily. The tool helps you to see actionable insights that can be used for building your brand right away. 

You can see the bigger picture with Sprout Social. Its suit is customizable and very user-friendly. Most importantly, if used properly, you can use it to scale your business with stats like:

  • Sent posts
  • Most used hashtags
  • Comments
  • Likes
  • Public engagements
  • Public engagements per post

Furthermore, Sprout Social allows you to monitor your brand on Facebook, Twitter, Instagram, LinkedIn, Pinterest and Cross-Network. 

07. eClincher

eClincher

eClincher is the best social management service if you consider your return on investment. It has a simple user-friendly interface. 

With eClencher, you can collect both traffic and data at a lightning-fast speed. With this tool, you can streamline:

  • Publishing
  • Engagement
  • Monitoring
  • Analytics

Moreover, You can save tons of hours every week for getting analytical insight when you have eClincher. 

Most importantly, eClincher supports live social feeds and allows you to monitor hashtags, keywords, engagements, likes, comments, and follows. 

Further, the tool supports advanced analytics and allows users to automatically analyze and track social media. Thanks to the actionable dashboard present in it that you can even customize your reports here. 

eClincer supports four packages:

  • Basic that supports 10 profiles and one user ($59/month)
  • Premier that supports 20 profiles and three users ($119/month)
  • Agency that supports 40 profiles, unlimited brands, six users ($219/month)

You can start 14-day free trial. 

08. SocialPilot

SocialPilot

If you are looking for a cost-effective social media marketing tool, then you can surely lay your hands on SocialPilot

In short, SocialPilot gives the users the freedom to go beyond the traditional social media platforms and allows you to create more engagement. Above all, it also supports effortless social media scheduling. 

Further, it provides the users with proper insights on:

  • Content performance: Tells you about the top content that has created highest engagements.
  • Audience Insights: It allows you to understand your audience in a better manner.
  • Influencers: Discovers top influencers to drive more engagement for your brand.
  • Best time to post: On the basis of the performance, it suggests the best time for you to post the content. 
  • Comprehensive analytics: Shows your analysis of the posts which are not published via SocialPost

The analytical tools available for different social media platforms are different. 

For instance, on Facebook you check

  • account overview
  • post-performance
  • audience growth
  • most comments
  • audience engagement
  • most likes and shares
  • post engagement
  • demographics
  • popular tag clouds. 

On the other hand, on Pinterest, you check account overview, board analysis, engagement overview, pin analysis, and daily pins. 

Four different packages of SocialPilot are available:

  • Professional ($25/month)
  • Small Team ($41.66/month)
  • Agency ($83.33/month)
  • Enterprise

You can go for a free 14-day trial for the first three packages. 

09. TweetDeck

TweetDeck

If you are new to brand monitoring and you are particularly interested in monitoring your brand on Twitter, you can use TweetDeck

In short, TweetDeck will cover all the basic analytic tools for beginners. It can be used for monitoring the messages, interactions. Further, one can also use it for tracking hashtags. 

The best part is that, it can also be used for scheduling your tweets. 

10. Mention

Mention

Are you interested in driving the conversation for your brand? If yes, Mention can act as your powerhouse. 

With Mention, you can create your brand awareness and monitor your brand on the web. The best part is that you can also use Mention free. But before, I tell you about the free package, let’s focus on what you can do with Mention. 

  • With Mention, you can monitor your brand through
  • Social media monitoring
  • Brand management
  • Web monitoring
  • Monitoring
  • Competitive analysis
  • Instagram tracking
  • Facebook tracking
  • Twitter tracking
  • Youtube tracking

Now that you know what all you can monitor through Mention, let us talk about its free version. The free version supports one alert, 250 mentions, one social account, and one user. 

If you want to utilize the full potential of Mention, then you can try one of the three premium versions of it, which are jotted below.

  • Solo for tracking your brand ($25/month)
  • Pro for tracking your brand and competitors ($83/month)
  • Enterprise for tracking your brand, campaigns and competitors ($450+/month)

11. Keyhole

keyhole

Certainly, Keyhole has simplified the entire process of brand monitoring. It will check all the direct and indirect mentions of your brand on the web for you. 

The best part of Keyhole is that it will directly contact you through inbox when it feels, it is highly necessary. For instance, do you want a complaint from an unhappy customer to go viral?

Well, no, right? Whenever any such instance will come, Keyhole will direct report the matter to you, so that you can handle it quickly. 

In short, you can maintain the reputation of your brand with Keyhole. 

Most importantly, the customized engagement recommendations by Keyhole allows you to grow engagement on different social media platforms. In short, by doing that, you can convert your brand mentions into lead. 

Keyhole has three packages:

  • Professionals for small organizations ($179/month)
  • Corporations for midsized and large organizations ($539/month)
  • Agencies and Enterprises for large organizations ($999/month)

12. Brand24

Brand24 Social Media Monitoring Tool

The aim of Brand24 is that you can protect the online reputation of your brand. Firstly, with this tool, you can keep giving a positive response to positive comments. You can also immediately please the dissatisfied customers before their comments run viral. 

Secondly, Brand24 is powered by automated sentiment analysis. It automatically detects whether the mention is positive, negative, or neutral. 

To sum up, you can also use Brand24 to improve customer satisfaction by

  • Knowing your customers in a better manner.
  • Engaging customers online. 
  • You can do hashtag tracking easily by checking both the hashtag reach and hashtag volume. Other features preset in Brand24 are:
  • Mention Feed
  • Discussion volume chart
  • Mention analytics
  • Influence score
  • Sentiment analysis
  • Alerts
  • Data exporting
  • Search filters

Moreover, if you want to stay ahead in the game of brand monitoring, you can trust Brand24. 

Brand24 is available in three packages:

  • Plus version for personal usage that tracks a single brand ($49/month)
  • Premium version for professional usage for analyzing engagement and mentions ($99/month)
  • Max for large teams and agencies ($199/month)

13. NetBase

NetBase

NetBase gives you real-time insights for all the customer conversion. Above all, it is considered as the leader in social analytics. 

To sum up, NetBase can give you’re a well-drafted report on:

  • Emotions
  • Hashtags
  • Behaviors
  • People
  • Attributes
  • Brands

NetBase is powered by next-generation AI and this ensures that it delivers maximum ROI. The app covers real-time customer-insights. 

  • The social media analytics monitor:
  • Consumer behavior
  • Trending topics
  • Consumer preferences
  • Competitive insights
  • Brand Passion and Sentiment
  • Sentiment Drivers

NetBase has three premium versions which are NetBase Starter, NetBase Business and NetBase Enterprise. However, the price of all three premium versions is not disclosed on the website. 

14. Digimind

Digimind

Digimind is another popular brand that allows the users to do social media monitoring. With this tool, you engage, listen to your audience, analyze and report. 

You can measure the performance of the content that you are publishing with the Digimind Social Analytics. 

In short, one can also go beyond the traditional social media platform and look at how well your brand is doing even on Google search. You can follow in real-time how your brand is talking and what the customers are talking about your brand. 

To sum up, Digimind allows you to monitor:

  • Custom sources
  • Real-time update
  • Web coverage
  • Social-media coverage
  • Clustering

In addition to that, you can do real-time analysis, multi-filter analysis, multi-level analysis, and automatic translation and sentiment. 

However, the prices of the different plans available are not disclosed on the official website. 

15. Synthesio

Many brands use Synthesio to monitor their online presence. Further, the Synthesio dashboard is sufficient for doing all the social listening. The infrastructure of this tool allows you to completely monitor your brand presence. 

To sum up, the infrastructure of Synthesio is explained below:

  • Natural Language Processing: It checks trends and service topics
  • Automated Sentiment Analysis: Tags the different mentions with a sentiment value
  • Data Enrichment Technology: It uses interaction tracking and demographic information to grab more information about the audience

Monitor Your Brand Online Easily 

All the 15 tools which are present in our list are considered the best in the market. 

If you are in a budget, I would ask you to check the pricing of different plans of your favorite tool and choose the one that best meets your requirements and budget. 

Do let us know which of the following above brand managing tools have you used. 

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