11 Best SEMrush Alternatives for Competitor Analysis (2020)

SEMrush is one of the top SEO analysis tools. If you need more options, here is the list of top SEMrush alternatives


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SEMrush is one of the popular SEO analysis tools that you can use to analyze your own as well as your competitors’ site.

You can use SEMrush to analyze the keywords you’re using while adding a simplified approach to your work.

Though SEMrush is a great tool, it may not be as comprehensive as you expect for certain kinds of analysis and you will need to look at other tools.

You might not get enough information on your social media stats through SEMrush. It may be difficult for you to manage the local search features that you might incorporate here.

The good news is that you have a number of top quality SEMrush alternatives that you can use for your business.

In this article, we have listed the best SEMrush alternatives that offer you comprehensive SEO data and analytical possibilities to help you grow your business.

However, before we proceed with the top alternatives of SEMrush; let’s first understand what we can do with SEMrush.

We have been using SEMrush for years to analyze our own as well as our competitor site. And without a doubt, SEMrush is one of the top SEO tools that are a goldmine for bloggers and marketers.

Think of knowing all the backend data of your top competing site. It will empower you to achieve any target. You can do a complete detailed analysis of any website in your niche and find out what they are doing to grow their business so that you can replicate ur fo ryour business too.

For example, if you wish to analyse HubSpot site. You simply have to paste their domain and make a search. You will instanlty have all the data in front of you.

Data such as the overall traffic to the site, the number of backlinks, top organic pages and more.

SEMrush Domain Analysis

If you wish to go in-depth, you just need to click and check the details. for example, if you wish to know the backlinks details of the site, click on the backlinks and know all the details.

You can check the exact page where they have received a link from, the anchor text used, all the referring domain, and more.

Backlink Analysis

SEMrush is one of the most comprehensive tools and you can do almost everything that you will need to grow your business.

Don’t miss our SEMrush review and 50 ways that an help you to grow your business.

Here are a few tools and possibilities with SEMrush

  • SEO Toolkit
  • Content marketing ToolKit
  • Advertising Toolkit
  • Complete Organic traffic Analysis
  • Complete Paid Traffic Analysis
  • Keyword Magic Tool
  • Keyword Gap Analysis Tool
  • Content Topic Research
  • Link Building Tool
  • Complete Backlink Analytics
  • Rank tracking tool
  • SEO Content Templates
  • SEO Writing Assistance

Now, let’s have a look at the SEMrush Alternatives



Ahrefs is one of the most popular tools among bloggers and digital marketers to do comprehensive SEO analysis.

If you master this tool, you will not need any other SEO tool to look at. It offers you advanced keyword analysis option, backlink study so that you are able to find the latest links acquired by your site as well as your competitor.

You can go deep inside and spot the pages, anchor text and all other details of a link making it simple for you to target similar link for your business as well.

You can check the top-performing pages of any website, the number of links that will need to rank on the first page, etc. makes it easier for any marketer to understand the kind of competition and target the keyword accordingly.

Other than a generalized study of traffic sources, you will have complete details of the pages that are losing or gaining ranking and traffic.

Comprehensive Analysis

You can use Ahrefs for a comprehensive analysis of any website. You just have to put the domain name of the site that you wish to analyze, you will instantly get amazing insight with detailed reports.

Let’s take Forbes.com as an example. As you put the domain name and make a search you will get a detailed insight into the site.

The first glance gives you an idea of the

  • Domain strength
  • Organic traffic
  • Total backlinks
  • Total referring domains
  • Organic keywords
  • and more

Now, you can click on each of these parameters and check the detailed report.

Site Analysis

Keyword Analysis

Other than the site analysis, the Ahrefs tool offers you comprehensive keyword analysis tool where you can do the keyword research that will show you the keyword difficulty to understand if a keyword is easy to rank or not.

You will also get the related keyword ideas along with the potential traffic numbers.

So, overall it is one of the best digital marketing tools that will offer you a complete insight into any website.

  • Study any websites’ data
  • Comprehensive keyword analysis
  • Complete analysis of backlinks
  • PPC keyword analysis of any business


One of the most comprehensive keyword research tools, Wordtracker should be a part of your overall SEO strategy.

No matter what kind of business you are managing, Wordtracker will surely have to create the perfect content strategy and drive highly targeted traffic to your business.

You can use this tool to do detailed research before you get into any niche. If you are managing an eCommerce business, Wordtracker will be very handy and be an important part to grow your revenue.

You will get 10,000 different keywords perfect search with all the important aspects such as keyword traffic volume, difficulty to rank etc.

You will get 7 days free trial before you decide to go for a paid plan, and with our link, you will get 25% extra discount. So, get started with Wordtracker now.

  • Detailed keyword suggestions
  • keyword traffic potential
  • SERP difficulty score
  • SERP preview



SpyFu is another popular tools, and as the name suggests you can do comprehensive research on your competitor so that you can grow your business.

It is also one of the best keyword research tools that you can use to find the keywords that you need to target.

Like SEMrush, SpyFu also offers you comprehensive backlink analysis tools. The comprehensive PPC analysis tool is another key highlight of SpyFu.

  • A complete toolset for SEO analysis
  • In-depth PPC research of any competitor
  • Domain overview and SERP checker



Serpstat is a tool that lets you track positions and backlinks in real-time. You can research keywords based on how varied they are, how often people are using them, and where they are being utilized.

You can get the top hundred search results for individual keywords, something you might not find off of SEMrush.

You can also get details on keywords that are used in certain cities or regions.

An on-page audit can be conducted to help you figure out where you are going with your work.

  • Includes a dedicated competitor research feature
  • The site audit setup helps you identify many points surrounding your work
  • Analyze local search changes based on what you want to work with

Raven Tools


Review how well your site is working through Raven Tools. The Social Stream feature is an attractive feature that you can use on Raven Tools.

The tool helps you to monitor multiple social conversations in moments to help you go forward.

  • The Link Spy feature helps you to analyze all your backlinks
  • Review any calls that come on your site, including when emails are sent out and what might prompt them
  • Rank tracking helps you find details on rankings based on Authority Labs data
  • The keyword planner helps you identify what you should be doing on your site



Another very popular name in the SEO community, Moz has been around for years and offering comprehensive ESO tools and services.

You can particularly get Moz to work to analyze your competitors and to identify critical metrics surrounding how well your site works.

The top-ranking pages on your site are sorted out in detail and are reviewed separately, unlike the all-at-once approach that SEMrush would provide.

They also have a very active blog and a forum section, if you wish to learn SEO and digital marketing you can follow their blog.

Don’t miss this list of Moz alternatives

  • Weekly crawls can help you identify where your site is going
  • The open site explorer reviews the layout of your site to see how effective it is
  • The thorough review helps you notice many functions in your work



Digital marketing has never been easier thanks to what UpCity has to offer. With UpCity, you can quickly start a digital marketing task. You can use this with one of the various partners for work.

But the self-service features provided by UpCity are the best features of all. With UpCity, you can quickly check on your content and add as many competitors that you might want to analyze at a time.

The thorough review points ensure you’ll have more of an idea of what is happening on your site.

The customized social media post creator feature also helps you with scheduling your times for posts, thus making them more effective and easier to spot.

  • A white labeling feature makes branding easier to handle
  • Works for many PPC programs
  • The digital marketing functionality used here provides a closer review of what may work at a time on your site



Give your business extra control over its analytical features with AgencyAnalytics. The design that AgencyAnalytics provides covers information on all your social media avenues.

You can link a Google AdWords account to AgencyAnalytics as well. Google My Business listings that you have on Google Maps can also be analyzed.

Support is available for multiple search engines, including the localized versions of these particular search engines.

  • You can get this to integrate with a large number of platforms
  • The site audit feature helps you identify many things surrounding your work
  • Review the designs included on your site in minutes



The AI-oriented approach that BrightEdge uses will help you with noting many considerations surrounding your work.

With BrightEdge, you can analyze the content on your site in moments. You can also use BrightEdge to figure out how your work is running based on content, social interactions, and local data.

You can also use the dedicated mobile feature to identify the micro-moments when people are likely to interact with you and provide you with a visit.

  • Individual channels are easy to review
  • You can produce search engine-friendly content on your site
  • The landing page creation tool helps you to make a more effective first impression



Exponea is a plug and play option for analytics that helps you to review different content in real-time. The cloud-based setup on Exponea provides full orchestration for your use in moments.

The design is simple for being easy to follow. You can also use the AI feature to find predictive points surrounding the work you’re going to manage.

  • The drag and drop editor helps you produce unique campaigns
  • A/B testing works for many web layers
  • Cross-channel management helps you identify a solution for making your work ready
  • Offers a full email editor setup

FAQs About SEMrush

01. What is SEMrush?

SEMrush is an SEO analysis platform that offers you a number of different toolsets to analyze your own as well as your competitors’ site. You can do a detailed analysis of traffic sources, backlinks of any site using SEMrush.

02. Is SEMrush Free to Use?

No, SEMrush is a paid tool. However, you will get a free trial before you go for a paid plan. The amount you pay will be completely justified by the kind of features it offers.

03. What is The Price of the SEMrush Plan?

SEMrush offers 3 plans to choose from. The Pro plan is priced at $99.95, Guru at $199.95 (most popular), and Business at $399.95.

If you go for their yearly billing option, you will get a discount.

04. Can I Get Extended Trial?

Yes, Use this link to get an extended trial duration for SEMrush.

A Final Note

Be advised that many of these alternatives to SEMrush are free to use. Some premium features will cost extra.

Check the sites around to see what is open and how they are different from one another based on what they have to offer for your work needs.

These are all helpful SEMrush alternatives that should be explored when you’re looking for ways to make the most out of your experiences with social media.

Be sure to see how these SEMrush options are useful and that you’ve got some great ideas for what might work when you need something of note.

If you find the article helpful, don’t forget to share it


About The Author

This article is written by a HobPost Staff Writer.



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