In this article, we will look at some of the important Facebook statistics that will help you to take your marketing decisions in 2019.
Around all the data leakage news, Facebook continues to innovate and remain as the top social marketing platform.
There is a fresh news of Facebook photo API bug that exposed over 6.8 million users unpublished photos.
The battle with data leakage has become part of the process; we will have to accept it and move on.
And Facebook is not alone here, Google+ is calling it a day because of user data related issue, Quora updated about 100 million Quora users data being compromised (our Quora ad account was part of it), and it goes on.
However, this article is not about the data issues but Facebook Statistics.
So, let’s have a look at some of the important statistics.
Article Index
Facebook Usage Statistics
According to SimilarWeb, Facebook is pushed to the 3rd position by YouTube in the worldwide popularity (though is still second in the United States)
It is surely the impact of negative news in the recent past.
Facebook has reported 1.49 billion daily active users & 33,606 employees as on Sep 2018.
Billion Facebook Users
2.27 billion people are using Facebook every month
Billion Messenger Users
1.3 billion people are using Messenger every month
Facebook’s Revenue Report
Facebook’s net revenue is at $5.14 billion in the third quarter of 2018 which is up from $5.1 in the previous quarter.
The mobile advertising contributed 92% of the total revenue as compared to 88% in 2017.
Facebook Stats in The United States
According to a study done by the Pew Research Center, Facebook is the most preferred social meid site among adults in the United States.
According to a report by Pew Research Center, around 68% of the U.S adults use Facebook.
However, this is number if lower than YouTube usage which is at 73%.
Out of the total users, around 74% users visit Facebook every day. The percentage of users who visit Instagram every day is at 60%
Most popular social networks of the United States for teenagers from fall 2012 to 2018
Here is an interesting report by Statista, the trend clearly shows that the photo sharing platforms are popular among the teenage users.
SnapChat is leading the chart followed by Instagram, Facebook is in the fourth position.
The total number of Facebook users in the United States is increasing and it is expected to go over 210 million .
Facebook’s Market Share in the United Kingdom
According to this report by Statista (data as on Nov 2018), Facebook is the leading social networking site in the United Kingdom with 64.83% market share.
Facebook is followed by Twitter with 12.72% market share. Pinterest at 10.78%, Tumblr 2.85%
Facebook Live
Facebook live has been one of the most widely used instruments by celebrities to engage with fans.
Facebook reportedly spend a lot of money paying celebrities and influencers to use Facebook Live.
According to a report by Wall Street Journal, Facebook spent around $50 million in contracts with media companies and celebrities during the initial period of Facebook Live.
Facebook Inc.
by The Wall Street Journalhas inked contracts with nearly 140 media companies and celebrities to create videos for its nascent live-streaming service, as the social network positions itself to cash in on a lucrative advertising market it has yet to tap—and keep its 1.65 billion monthly users engaged.
Hee is how the Facebook Live Stats look now
The daily watch time of facebook like grew 4 times in the last one year (source: Facebook)
1 in every 5 videos on Facebook are live broadcast now.
Facebook Stories
Stories are the most engaging and popular content type on the Internet these days.
facebook is growing the stories content format with
According to an article published by TechCrunch earlier this year, Facebook Stories user base is around 150 million.
The direct competitor SnapChat was at 191 million. However, they have report a loss of around 2 million users recently.
Facebook Watch
Facebook Watch is the social media giant’s answer to Netflix and YouTube. Facebook wants users to stay engaged with new original videos.
The user base of Facebook Watch is growing. According to the
Popular Brands on Facebook
If you are a marketer, this report will be useful for you. Here are the most popular brands on Facebook as per the fan base.
You can pick and study the kind of content they share with their fans and take it up as a case study to grow your own branding.
This report is as on April 2018 (source)
Final Word
There are a number of statistical reports about Facebook on the Internet, but many of them are not as per the
We will be adding more statistics to this article with more updated and recent numbers to offer you the most accurate data as far as possible.
