What are your SEO plans for 2019? I am sure you must be doing the basic SEO hacks that every internet marketer follows.
You have equipped yourself with a great SEO plan with a list of premium keywords, got a well-optimized website that consistently gets updated with amazing content, practices the best SEO tactics of adding alt tags, meta description, does a readability analysis etc etc..
So what’s next?
You definitely want your blog to be the most popular one in the coming year and beyond. And for that, you need to crack the SEO strategy that’s gonna work well for you. Experts suggest that the best way to do it is to first
Understand the basic form of SEO.
It does not need a huge research. You just need to follow a simple plan. Put yourself in the place of your prospect.
Think of a topic and do a search query. What would you probably want from Google?
You definitely expect the quickest, simplest and the best form of answer with every little detail possible. Suppose you want to find a place that serves chicken wings.
You would probably want Google to tell you the name of the place that serves it, its location, the menu with price, images, whether or not the place offers home delivery, distance from your location and so on.
And if a Google gives you all of it, you would probably love it.
That’s exactly what Google wants from your blog too. If you can deliver the best results, you get promoted otherwise not. That’s where the first point comes in.
#1. Look For Questions
Once you have your keyword list, make a search query and find the most common questions around your keyword. Note them down.
Now check out the top results answering these questions. Check out their content. Once you have an idea start framing your answers. This might take some of your time. But trust me the results will be worth the time you just spent.
#2. Go Beyond Written Content
2018 saw the revolution that videos brought into the internet world. People are no longer interested in reading long articles. Gone are those times when written content used to rule. 2019 is gonna be all about videos.
If you are not good with the camera, its time you master those skills. Because next year content would cover not just written articles but videos, webinar, livechats and much more.
#3. Offer Intensely Useful Content
Before starting to draft your content, try undrstanding what your prospects want.
If your content is about a product first get to know every detail about the product and check out what people want to know about it. Then go ahead and create your content. Use the problems they are facing to craft out your post.
You need to understand that quality content is not only about creating long post with 5000 words, but it is about answering all possible question in the topic you are writing about.
#4. Backlinks are Still Very Important
By connections, I mean link building. If you think link building has become an outdated practice then, well, it’s time you change your mind.
Although unlike back in 2003, links no longer are the sole factor to get your blog in the top search results. There is certainly no denial how link building can empower your blog to bag a position in the top search results. After all link building has always been the number 1 ranking factor of Google.
Fight tooth and nail to get linked. Even better if you can do it from a page that Google respects. The higher the quality of your backlinks, the higher your search rankings.
#5. Promote! Promote! Promote!
It no secret that Google values Click Through Rate as one of the major ranking factors. The more clicks you get the better because that way Google gets to know that your post is being liked by people.
But how do you expect your posts to get clicked unless people get to know about it (unless you manage to get it ranked organically). The best way is to promote it through and through.
Share your posts across every social platform, mention about it in comments, groups even personal messages if possible.
#6. Handle The Technical Stuff
The solid technical base is a key ranking factor. Your blog would never show up if you have a very low loading speed. Your page should not take longer than 2 seconds to load.
A slow blog can only annoy your visitors instigating them to leave and never come back. So take care of it.
Another major factor that needs attention is for the blog to be well optimized for mobile devices.
Today, more than half of Google search queries are sent from smartphones. So it has become mandatory for your blog to be able to meet this requirement.
2018 is about to end. It’s time you start strategizing for the coming year. The web world is exploding with internet entrepreneurs and with such so many creative minds joining the race, the level of competition is only going to get tougher.
So get your SEO plans sorted and be ready to make it to the top.