SEMrush Review: 50 Ways to Use SEMrush (Detailed Guide)

A detailed SEMrush introduction article that will take you through all the tools offered by SEMrush

SEMrush Review
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SEMrush is a very popular SEO analysis platform that offers a number of different tools for SEO analysis, ad campaign analysis, content marketing, social media management and more.

In this article we will look at SEMrush in detail and how it can help your business. We will look at 50 ways to use SEMrush to grow your business.

No matter if you are a blogger or managing a million dollar online business, SEMrush is going to be of immense help to your business.

If you know and have a comprehensive understanding of the SEMrush tools, you will be able to make much better decisions for your business.

SEMrush is popularly known as a competitor analysis tool that you can use to do an in-depth research on your competitors. However, it is a lot more than just a competitor analysis tool. We will look at how it can help your business in multiple ways.

SEMrush completes the picture of overall digital marketing plan. From detailed SEO research tools to social media management tool, you have everything under one roof.

SEMrush offers three different plans to choose from. The Pro plan ($99.95 per month), Guru Plan ($199.95 per month) and Business plan (399.95 per month). We are using the Guru plan for writing this article.

So, without further ado, let’s get to understand the tool better.

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About SEMrush

Started in the year 2008, SEMrush has grown over the years to become one of the leading Saas platforms for the online marketers. In 2020, they are serving more than 6 million online entrepreneurs. They have more than 900 employees in 4 countries and 7 offices. They have more than 20 billion keywords in their database and 818 million domains. They are tracking more an billion events every single day. Data by SEMRush- As of September, 2020

Understanding SEMrush Interface

Once you sign up for any of the paid plans, you will be able to login to the platform. Now, let’s understand the interface if you are completely new to SEMrush.

You will see two sections of the platform. The toolkits will be on the left side while the data will be shown on the on the right.

There is a drop down list at the left top, you will see the primary set of tools on that dropdown and the individual tools below that on the sidebar.

You will find the following tools on the drop down.

  • SEO Toolkit
  • Advertising Toolkit
  • Social Media Toolkit
  • Content marketing Toolkit
  • Competitive Research Toolkit

As you select any of these toolkit, you will see the tools within that group below on the sidebar. You can select all tools to see all the available tools on the sidebar.

SEMrush Interface

Optionally you can select any of the tools on the right sider drop down that you see close to the search option to go to that tool quickly.

Please Note: We are using as our example site for this article. As HubSpot is a high authority site and we will have enough data to cite example of each report for this article. We are not affiliated with HubSpot.


01. Domain Overview

Let’s start our list of SEMrush uses with the domain overview.

The domain overview tool that is part of the domain analytics toolkit gives you a quick idea of a domain. If you want to know about any website, the domain overview tool will give you a quick glimpse of the overall site.

You will get the idea of the domain strength, overall traffic to the site as well as total number of backlinks to the site.

While these numbers might not be completely correct because of the way it analyses the data, you will give you a fair idea about the site.

SEMrush Domain Overview

Report Path: Analytics >> Overview

02. Country Wise Analysis

In the domain overview section, you will find the option to select a particular country to check how it is performing in that country.

You can check the overall organic traffic trend on any of the selected country.

This will be useful if you are targeting a particular geo location for your business.


Report Path: Analytics >> Overview

03. Domain Authority Checker

Domain Authority is a number given to every site out of 100. The higher this number if the stronger your domain will be considered as.

This number of primarily derived from the number of backlinks and referring domains for a site. Other than the number of backlinks, it also looks at the overall search traffic and the quality of the backlinks as well.

This domain authority number represents the overall influence of your brand. So, it gives an idea about the overall quality of the site, though it is not the perfect representation of any domain.

Domain Authority

Report Path: Analytics >> Overview

04. Understand Overall Traffic Growth of a Site

In the domain overview section, you will see a graph that represents the overall growth of a site over the years. You will see there was any decrease in grow at any point in time.

This graph will also give you an idea if there was any search engine penalty, you can understand that by look at sudden big dip on search traffic. (Though it is not a perfect representation of a penalty, there could be a possibility )

Organic Traffic Growth

Report Path: Analytics >> Overview

05. Traffic Trend on Mobile Device

If you wish to know how your site is performing on the mobile devices as far as organic traffic is concerned. You can change the device to Mobile and check the growth pattern.

As Google has already started with their mobile first policy, you need to the performance of your site on mobile devices seriously.

Google will use the mobile version of the site (the content that a mobile crawler sees) for indexing purposes rather than the desktop version. If there is no mobile version, Googlebot will simply use the desktop version. However, if you have separate mobile pages, it now makes sense to ensure that they contain all your important content (where, in the past, they might have been stripped down versions of desktop pages).

06. Understand Overall Traffic Value

The “traffic cost” matric is a very useful for marketers and site owners. It represents the overall value of the traffic that your site receives.

So, anyone can check the value of the overall organic traffic your site received, if you value it in terms of paid traffic (PPC).

How to Use This Matric: This matric can help you to come up with a valuation of any online properly if needed for any reason (it can be one of the parameters). Also, you can use this matric to procure sponsors for your business.


Report Path: Analytics >> Organic >> Overview

07. Top Organic Keywords at a Glance

In the domain overview section, you will find the top organic keywords for that site. These are the keywords that bring in the maximum amount of traffic.

You can click on the view details button to go to the organic keywords report to check all the top keywords along with other important details.

Top Organic Keywords

Report Path: Analytics >> Organic >> Overview

Get a quick glimpse of the top pages in the organic search for any domain that you make a search for. This report will give you a quick idea about the most popular pages of any site.

You can click on details and check all of their top pages that are receiving the maximum number of traffic.

Once you have the idea of the top pages of your competitors, you can work on similar kind of content with much better quality and detail.

09. Organic Keywords Distribution

The organic keywords distribution graph is another very handy report that gives you the quick idea about how the important keywords for your businesses are distributed in the top 100 search results.

Meaning, your top pages are grouped depending on the which position they appear for those keywords.

You can click on any of the group, and it will take you to the details page for those keywords.

How to Use This Report: This report can be very useful while updating your content. For example, you can plan to update all those content (keywords) that are currently in the position 10-20 so that you can improve their position and bring them to top 10 position. Accordingly, you can work on the keywords placed on 21-50 and so on.

Organic Keywords Distribution

Report Path: Analytics >> Overview

10. Find Top Organic Competitors

When you make a search with any domain name, you will get a quick idea of the top organic competitors for that site.

If you are using this report for your own site, you can find the top organic competitors for your business and then you can go with detailed analysis of those sites to understand their best practices, their top pages and backlink profile.

You can click on view details to know more about those sites and all other competitors for your business.

If you go back in time, there was no way to know the keyword or backlink strategy of your competitors. As Google Analytics was the only tool for website analytics; it was almost impossible to find teh best traffic driving pages of any site.

But, now with tools like SEMrush; you will have all the important data of your competitors at your fingertips.

So, in a way; SEMrush will help you do 50% of your job. The rest 50% is to create better content than your competitors and surpass them in search results.

Top Organic Competitors

Report Path: Analytics >> Overview

Like the organic posts, you get a detailed summary of the paid post distribution. You get the details of paid keyword details, the position distribution, main paid keywords and all other important details.

You can click on it to check the details of each of those reports.

Paid Ad Position Details

Report Path: Analytics >> Overview

12. Track Organic Search Positions

This is an important report that will give you a clear idea about all the important keywords that a site ranks for. This report will be very useful while tracking your competitors.

When you do your keyword research, what can be a better deal than finding all the important keywords of your competitors.

This is one of the quickest and simplest way to find quality keywords for your business just by doing a research on your competator site. This report will give you a clear idea about the top keywords that your competitors are ranking for, the total search volume for those keywords and the difficulty level to rank.

Top Keyword Positions

Repost Path: Analytics >> Organic Research >> Positions

13. Top Traffic keywords

You can find the top traffic keywords for any site. You can sort by highest percentage of traffic and check the top keywords. You can also sort it by total volume of traffic.

So, if you are starting a new site on any niche. You can check 5-6 of your competitors sites and find their top traffic pages to create similar content.

Top Traffic Report

Repost Path: Analytics >> Organic Research >> Positions

14. Track Keyword Position Changes

Another important report to check is the keyword ranking changes. This report is effective because you can take proactive action looking at this report.

If there is any big dip in ranking, you can work on those keywords to get your ranking back.

Certain amount of ranking fluctuation is normal, it happens with every site. You can keep an eye on changes that are unnatural.

Keyword Ranking Changes

Repost Path: Analytics >> Organic >> Changes

You can start your keyword research with these organic research reports that will give you in-depth idea of all the important keywords of any site. You can make a list of your competator sites and start analyzing their top keywords, the top pages that brings most of the traffic and start working on those keywords.


One of the most important and useful feature offered by SEMrush is the access to the backlink profile of any website. You will have complete information about each of the backlink created by your competator sites.

Before you start analyzing backlinks, you must have a clear idea of your competitors. (You can use the domain overview report to find your top competatiors)

Once you have clear idea about your competitors, you can start analyzing their backlink profile.

Go to Analytics >> Backlinks >> Overview to check the overall backlink profile of any site.

  • Get the total number of backlink
  • Total number of referring domains
  • Top anchor text used

You can click on those numbers to go to the detailed report page.

Backlink Overview

Repost Path: Analytics >> Backlinks >> Overview

You can go to the backlink page to find the exact pages that your competator are getting the links from. This report will help you to find and understand if you will be able to replicate similar link from the same source or not.

You have to understand the kind of link and how that site was able to acquire that link.

There could be many possibilities. It could be done just by outreach or there could be a possibility that your competitor own some kind of product and the backlink source site showcased the product.

Once you have clear understanding of the link type you can create a list of potential link sources that you can work on later.

Backlink Overview

Repost Path: Analytics >> Backlinks >> Backlinks

17. Get Details of Link Type

When you go to the backlink details page, you get a number of other important details, such as

  • Total follow links
  • Total nofollow links
  • Sponsored links
  • Link through text
  • Link through images
Link Type

Repost Path: Analytics >> Backlinks >> Backlinks

18. Get Details of Referring Domains

Get the details of referring domains that are linking to any of your competitors’ site. You can use this report to find the new backlinks to any site.

You can also use this report for your site to find the lost links. You will always be updated is your site has lost any valuable link, you can take immediate action to get back those links.

Referring Domains

Repost Path: Analytics >> Backlinks >> Refdomains

Once you go to the referring domain page, you can get the details the backlinks from each of those domains.

You can click on the view button to check details.

Detail Of Links

Repost Path: Analytics >> Backlinks >> Refdomains

20 Authority of Referring Domains

We all know how important backlinks are to improve ranking in the search results. However, the quality of links are far more important than the quantity.

When you analyze the backlink of your own domain or your competitors’ site, the important aspect to look at is the authority of those linking domains.

As your site grows, you will surely have a mix of authority sites linking to your site as well as new lesser authoritative sites.

The important point is to obtain quality links from high-authority sites. Now, this is not as simple as it may sound. You can’t simply do an outreach campaign to get authoritative links, you have to earn those links with good quality content.

Here are a few content types that can help you earn authoritative links.

  • Create original research related content
  • Publish original statistics related content
  • Breaking news
  • Product launch related articles
  • Detailed guide on any important topic
  • Trustable educational information

SEMrush offers you quick reports on the overall link profile and the authority of those referring domain. You can check the detailed report to dig deeper down into those reports.

Domain authority is a number given to each site out or 100. This number is derived from the overall backlink profile of a site, the quality of content, trust factor and other parameters.

Domain Authority Graph: In this graph below, the overall referring domains and grouped as per their authority score. You can click on any of these groups to find the details of those domains.

Referring Domains by Authority

Repost Path: Analytics >> Backlinks >> Overview

21. Country Wise Referring Domains

If your business is targeting a particular geo location, it is important to have a backlink profile around that geo location.

For example, if you are targeting United States for your business; you must have higher number of links from United States. This will trigger search engine to rank your pages for that particular geo location.

While this is not the only criterion to target a geo location, it is definitely one of the important aspects to look at.

If you are managing an Amazon affiliate store targeting US and Canada, having a stronger backlink profile in India might not be helpful your business.

Geo Distribution

Repost Path: Analytics >> Backlinks >> Geo

Backlink are every important components of search algorithm. If you wish to rank for competitive keywords, you will have to acquire good quality backlinks to those pages.

At the same time, maintaining the old links that your site already acquired is equality important.

If you go to track all of your backlinks manually, it is not going to be possible if your site is already big and have thousands of links. So, the lost backlink report offered by SEMrush becomes very handy here. It will keep informing you about the lost backlinks for your site.

You can also have a quick look at the overall lost backlink pattern. SEMrush offers you a graph to understand it and you can view the details of all the lost backlinks and make your plan to get those links back.

Track Lost Backlinks

Repost Path: Analytics >> Backlinks >> Overview

SEMrush gives you a quick overview of the new and lost referred domains for your site. Other than tracking the lost domains, you can use this report to check the patten. If there is a sudden big increase in reffered domain or lost domain, you can analyze why it might have happened to keep your business safe.

New & Lost Links

Repost Path: Analytics >> Backlinks >> Overview

So far we have checked all these reports for the root domain. If your site have multiple sub-domains you can check the backlinks and all other reports for the sub-domain as well. For example, many big sites have their blog in a sub-domain such as

24. Details of Anchor Distribution

If you are tracking your direct competitor, the anchor used to create the backlinks becomes very important. SEMrush gives you complete details of the anchor used.

Tip for Newbie: Using highly optimized anchor text should be avoided. You should have a variety of anchors when you create backlinks with outreach campaign.

You can check the anchors used by any site in this path Analytics >> Backlinks >> Anchors

You can use backlink profile of your site with your competitor site to understand where your site stands in terms of the overall backlink profile.

As you scroll down, you will find a number of details such as follow vs nofollow backlinks for each of your competitors.

Compare Backlinks

Repost Path: Analytics >> Backlinks >> Overview


SEMrush is one of the best platforms to start your link building campaign. It is a goldmine, when it comes to finding link possibilities.

You can start with the Link Building tool by adding your project before you start with your link building campaign.

We have added our site using the add new project option, the system did all the required analysis and offered us over 2,500 new prospects that we can use to create link.

Link Building

Repost Path: SEMrush >> Link Building

This can be a great starting point for your link building campaign. As these sites have already linked to similar sites or similar content before; there is a high probability of conversion.

Another starting point for your link building campaign can be by analyzing the backlinks of your competitors. For this, first you have to understand who all your primary competitors are.

We have mentioned about finding competitors above in the article, so we will not go into those details here.

Once you have the list of your competitors, you can start analyzing the backlinks and referring domains of those sites.

I have explained this in the Backlink Analysts section above.

Narrow Down Your List

Once you have the list of prospects, you can analyze all the links to narrow down your list. You can do this by link type, follow, nofollow and all other different parameters that we explained above.

Once you have the final list of domains that you wish to work on, you can do detailed analysis of those domains; their content and their link profile so that you have a better understanding of those sites that you plan to target for your link building campaign.

Here is a great advantage of using SEMrush for link building. Other than finding the link prospects, you can shortlist the sites that you wish to approach for a link. And then you can select emails right from the SEMrush dashboard. That means in a few clicks, the entire process from finding prospects to sending email will be complete.

28. Sending Outreach Email

As mentioned above, you can complete the process of finding link prospects to sending outreach email right from the SEMrush dashboard in three simple steps.

Step No 1. Create Your Prospect Report

First step is to create link prospect report. With SEMrush, you can completely automate this process. As you add a new project to the list (your site) SEMrush will analyze your competitors, look for lost links and other details and create a report with the link prospects for your site.

Here I have added Hobpost and created this report of link prospects for our site.

Link Building

Repost Path: SEMrush >> Link Building

Step No 2. Shortlink The Link Prospects

In the next step, you can click on the “Go to Prospects” or directly click on the prospects tab and check the details of the link prospects.

Here, you will see the details of the sites that you can reach out to get a link from.

In the right side, you will have the option to add each of those prospects “To In Process”

Shortlist Link Prospects

Repost Path: SEMrush >> Link Building

Step No 3. Send Emails

Now, move to the In Progress tab. Here you will see that the system has already found the emails related to those websites and you can send emails out in a click.

You can connect your email and send those outreach emails right from the SEMrush dashboard.

Before that, you have the option to edit the email content to add your custom email text.

Send Outreach Email

Repost Path: SEMrush >> Link Building

Once you send the email, you can use the Monitor tab to check the progress of your outreach campaign.

The link gap analysis report could be another starting point for your link building process.

Go to Analytics >> Gap >> Backlinks to check the gap in backlinks with your competitors. Add your site in the first box and then your competitors in the rest and start analyzing.

The Backlink Gap Analysis tool gives you the option to compare the backlink profile of your top competitors at once. So, you can quickly find out new link prospect for your business and start your outreach process.

Backlink Gap Analysis

Repost Path: Analytics >> Gap >> Backlinks

Not only the root domain, you can use the backlink gap analysis tool for sub-domain as well as single page URLs.

A very important tool for your business. You must keep an eye on your backlink profile to keep your business safe.

You probably have come across many big sites getting Google Penalty because of the toxic backlink profile. So, you must be on the top of the game in order to avoid such penalties for your business.

You will find the Backlink Audit tool in the Link Building section. You can go to the tool and your project to start the audit.

Click on the “New Backlink Audit” button in the top right corner to add your project.

Backlink Audit Tool

Repost Path: Link Building >> Backlink Audit

We have already added our site and gone through the audit.

The report gives you some really important details to keep an eye on.

Here is the summary for our site.

Now, the important section to look at is the “potentially toxic domains” part. These backlinks can be harmful. Our site is relatively new so the number of links are lesser so as the toxic backlinks.

You can click on the toxic backlink section and check those links that could be harmful for your site.

Backlink Audit Report

Repost Path: Link Building >> Backlink Audit >> Overview

Keeping your backlink profile safe is extremely important. So, you need to do regular audit of your backlink profile and consider removing the toxic links that might potentially harm your site.

We have already checked how to do the audit of your backlink profile in the step above. Now, the next step if to do an in-depth audit of those links and removing the bad links.

Here is an advantage of using SEMrush. It gives you quick option to add backlinks that you believe to be harmful for your site to the remove list.

Please Note: SEMrush comes up with the toxic link using the machine learning. Make sure to do a manual audit of those links before you make final decision to remove those backlinks.

Remove Backlinks

Repost Path: Link Building >> Backlink Audit >> Audit

Once you have the remove list ready, you can send emails to those site owners right from the SEMrush dashboard like you did for link building.

Adding Links to Disavow List

Additionally, you have the option to add those links to the Disavow list.

Not all the site owners that you approached for link removal will reply to your email or take action to remove those links. In fact, most will not take any action.

That is why you need this additional option to Disavow links.

If you are aware what Disavow backlink is. It is a tool offered by Google where you can ask Google not to consider those links or domains that you have updated in the Disavow tool. This tool is offered by Google primarily because your site should not get affected for some action by third party that you don’t have control on.


SEMrush perfectly takes care of one of the most important process to content creation “Keyword Research“. It offers a number of tools to keep you find valuable keywords that you can work on.

It gives you in-depth report of every keyword that you wish to analyze.

Let’s get started.

32. Keyword Overview

You can start your keyword research journey by doing a deep research on your seed keywords.

When we talk about Seed Keywords, these are the broad keywords that are most relevant to your business. For example, if you are into digital marketing business your Seed Keywords could be “Digital Marketing”, “Digital Marketing Tools” etc.

So, you can go to the Keyword Overview tool in the Keyword Research section in SEMrush and start with your primary keywords.

The summary page will give you a number of important information about the keyword such as:

  • Total traffic volume for that keyword in the specific country you have selected
  • Total global search volume
  • Total organic search results
  • Difficulty level to rank for that keyword
  • CPC rate
  • Keyword variations
  • Top pages in search
  • And more

You can use the keyword overview report to analyze any important keyword that you find around your business. This report will give a in-depth knowledge about the pertifulat keyword helping you to create much better content around it.

Keyword Overview

Repost Path: Analytics >> Keyword Overview

33. Understanding Keyword Volume & Difficulty

The keyword volume and the difficulty are the two most important elements to look at when you do your analysis on any keyword.

The keyword volume will give you the idea of total potential search traffic for that particular keyword. It gives you the average monthly traffic volume for the keyword analyzed over last 12 months.

So, you will have clear idea about the amount of traffic you can expect if you are able to rank for that keyword.

Whereas the keyword difficulty will give you an idea how easy or hard it is going to be to rank for that keyword. The difficulty is represented bypercentage.

So, if the percentage of difficulty for a keyword is 5% or 10%, it is relatively easier to rank when you compare with a keyword with difficulty level of 50% or more.

SEMrush presents the keyword difficulty in 4 groups.

  • 0-39% Easy to rank
  • 40-59% Possible to rank
  • 60-79% Hard to rank
  • 80-100% Very hard to rank

So, if your site is relatively new and have very limited authority; you should look at creating content with keyword on possible to rank level.

The idea is to find keywords with high volume and lesses difficulty level. Depending on the niche of your site, it could be easy or hard to find such keyword. However, once you become expert with the keyword research process; you are sure to find such keywords.

34. Find Keyword Variations

When you do a research on any keyword, the SEMrush system will give you a number of keyword ideas related to the main keyword you are doing research on.

Now, these keywords are very helpful in multiple ways. You can use these related keyword when you work on the primary keyword as LSI keywords in your content body.

LSI (Latent Semantic Indexing) are the keywords that are closely related to the main topic keyword. When you use related keyword in your content body, it will give the search engine clear idaea about your content.

For example, we have did a search for the keyword “Earphone”

SEMrush suggested us a number of different keywords that we can work on such as Apple Earphones, Bluetooth Earphones, iPhone Earphones and so on.

You can click on view all keywords and find a number of related keywords that you can work on. You can follow these process to find valuable keywords that you can work on.

Once you get the keyword variations, you can do a detailed analysis on each of those keywords to find their volume and difficulty to rank.

Related Keywords

Repost Path: Analytics >> Keyword Overview

35. Keep an Eye on The Related Questions

Don’t ignore the questions section when you do your keyword research. These questions can be goldmine when it comes to finding content ideas.

These are the questions that people are asking around the keyword.

You probably know question and answer platforms like Quora ranks for thousands of keywords and gets millions of traffic every month from search engines.

Even Google has introduced the question and answer section right on the SERP. These is because getting clear answer to users question is the primary objective of search engine and big content platforms.

We have already written about user intent search on Hobpost before. Answering all possible questions around a topic should be the primary goal when you create content on any topic.

Make sure to check all the questions SEMrush is displaying around a keyword to outline your content so that you can create an epic piece of content that answers all the questions.

Related Questions

Repost Path: Analytics >> Keyword Overview

36. Analyze Top Ranking Pages for a Keyword

When you do research around any keyword, the pages that are already ranking for that keyword will give a lot of ideas and information about how you can rank your page as well.

Go to Keyword Overview and make a search for the keyword that you wish to analyze.

Scroll down the page to check the pages that are already ranking.

We did a search for the keyword “digital marketing” and here are the results.

Ranking Pages

Repost Path: Analytics >> Keyword Overview

You will get a number of important details that you can analyze such as

  • The authority of the page
  • Total number of referring domains to the page
  • Total number of backlinks to the page
  • The amount of traffic that the pages are receiving
  • And the total number of different keywords that the same page is ranking for

So, these matrices will give you an idea if you should work on that keyword or not.

37. Keyword Magic Tool

One of the most important tools offered by SEMrush, the Keyword Magic Tool will be of great help to find profitable keywords for your business.

We have already checked the tool in bits and pieces while taking about keyword research above.

The Keyword Magic Tool uses the extensive database of SEMrush to help you find the right kind of keywords that are profile and easy to rank.

Go to the Keyword Magic Tool to start your research.

Keyword Magic Tool

Repost Path: Keyword Magic Tool

Look at those numbers, you will have access to over 20 billion keywords; you will get millions of variations for your seed keywords.

You can start your research with your seed keyword. We will take “digital marketing” as the seen keyword and proceed with the analysis.

The report gives you a number of important details as the search volume, keyword difficulty to rank CPC rate etc. Another very important metrics to look at here is the trend for that keyword which will give you an idea around the popularity of that keyword.

Keyword Analysis

Repost Path: Keyword Magic Tool

Also, there are some important tabs at top of the report. It will give you the variations of your seed keywords.

  • Broad match
  • Phrase match
  • Exact match
  • Related match

Use The Advanced Search Option

The Keyword Magic Tool offers you advanced search option to find tune your keyword research.

You can define your search by volume, difficulty, CPC rate and others.

Advanced Keyword Research

Repost Path: Keyword Magic Tool

Consider Using Keyword Groups

When you search any Seed Keyword by using the Keyword Magic Tool, it offers you a number of subtopic related keywords to create different combination of the seed keyword.

These additional words in your keyphrase will make your content more terated and specific.

Keyword Groups

Repost Path: Keyword Magic Tool

38. Keyword Gap Analysis

Like we did for the backlink gap analysis, you can do a detailed keyword gap analysis with your competitors.

Go to The Keyword Gap analysis tool, add your site in the first box and your competitors in the remaining boxes and start the comparison.

The SEMrush system will do a detailed analysis of all the sites and display the keywords that your competatiors are ranking for.

You can do analysis of the organic keywords, paid & PLA keywords.

This report will give you the overlapping keywords with your competitors and what you should focus on.

Top Opportunities

A very important report in the keyword gamp analysis section, the top opportunities report will give you all the keyword idea that you can work on.

Keyword Gap

Repost Path: Keyword Gap Analysis

39. Keyword Manager

Along with the Keyword Magic Tool, SEMrush offers you the Keyword Manager that you can use to add and do a real-time analysis of your important keywords.

You can add new keywords from the Keyword Magic Tool, from the organic research tool or you can add new keywords manually to track it real-time.

In a way, you can create a list of your faverite keywords from all different tools offered by SEMrush to keep them at one place and analyze those.

Go to the Keyword Manager and create your first list to add new keywords. You can create different list of keywords depending on different topics that you target on your site.

Keyword Manager

Repost Path: Keyword Manager

You can use the Keyword Manager tool to

  • Create your list of keywords
  • Analyze real-time
  • Get SERP metrics
  • Add keyword from any tool
  • Send keywords to any other tool

40. Organic Traffic Insights

Another very handy keyword analysis tool by SEMrush. You might have come across “Not Provided” keywords when you analyze your traffic using Google Analytics.

The Organic Traffic Insights tool will uncover those Not Provided keywords for you and give you a detailed insight of all the important keywords for your business that you otherwise miss.

You can connect your Google Analytics and Google Search Console to SEMrush and do a detailed practical analysis of all your keywords in a single dashboard.

Wit this process you will not miss any keywords that you otherwise don’t get using Google Analytics. There could be important keywords for your business bringing traffic to your site but you don’t have the knowledge about those.

Getting Started with the Organic Traffic Insights tool

Go to the Organic Traffic Insights tool in the Keyword Research section, add your domain that you wish to analyze.

The system will ask you to connect your Google Analytics account. Link to your GA account and it will ask you to select the property, go through the process.

Once you have linked both Google Analytics and the Search Console, you will start displaying the data of your site.

Organic Traffic Insights

Repost Path: Organic Traffic Insights


Knowing the best strategies of your competitors will speed up the entire process to taking your business to the next level.

It is never easy to get the top strategies of your competitors before the existence of tools like SEMrush because no one is going to revel what is working for them.

But, now you get backend access to any of your competator using the SEMrush tool and you can do detailed analysis of top traffic pages, best keywords, complete backlink and a lot more.

In this section, we will look at how you can do competator analysis using SEMrush.

41. Identify Your Organic Competitors

We have already written about identifying your top competitors above in this article.

To do your competitor analysis, you will have to first identify your top competitors who are in the similar niche, creating similar content and targeting similar keywords.

You can start your analysis with the Organic Research tool. Go to domain analysis and make a search with your domain.

Here we are using HubSpot as our example domain.

You will find the top competitor sites that share common keywords.

Main Organic Competitors

Repost Path: Domain Overview Report

As you can see above in the image, you will get the top competitors for your site. You can click on view details to find more competitors and data of those sites.

42. Detailed Gap Analysis

Once you identify your top competitors, you can start with the Gap Analysis tool to find the gap in terms of content, backlinks and keywords.

We have already written about backlink gap analysis as well as keyword gap analysis above in the respective section. You can read those section for more details on gap analysis.

You can use the gap analysis tool to do a detailed analysis of organic keywords as well as paid traffic keywords.

We haven’t spoken about the Bulk Analysis yet.

Well, when you go to the Gap Analysis tool, you will find an option to do bulk backlink analysis.

This tool gives you the option to do an analysis on upto 200 domains at once.

You can add your competator domains and start your analsysis.

Bulk Backlink Analysis

Repost Path: Gap Analysis >> Bulk Analysis

43. Steal Competitors Content Ideas

SEMrush offers you multiple tools to do detailed analysis of your competitors site. Be it the keyword analysis stools or finding the top pages.

In this section we will look at the Topic Research Tool, this is a tool that will help you to do a detailed analysis of the topics that are targeted by your competitors.

Select All Tools at the top and go to Topic Research tool.

Topic Research tool

Repost Path: Topic Research tool

Just add the broad topic or your competitors domain and the system will find the top topics targeted by your competitors.

If you make a search just with the broad topic, SEMrush will find all the possible subtopics from all different sources and present you the report.

These are the topics your competitors might be targeting.

Topic Research

Repost Path: Topic Research tool

If you do a search with your competitors domain, SEMrush will do the analysis based on that site and present you the tops that are being targeted by that site.

Competitor Topic

Repost Path: Topic Research tool

44. Position Tracking

A very handy tool to track your own as well as your competitors ranking in the search for a set of important keywords.

You can go to the Position Tracking tool, and start a new project.

Select if you wish to track the root domain or any subdomain (if your blog is in subdomain, you might want to track the subdomain), select the geolocation and the device.

Position Tracking

Repost Path: Position Tracking Tool

In the next step, you can add all the important keywords that you wish to track the position for and start tracking.

Add Keywords

Repost Path: Position Tracking Tool

Adding Competitors to Track

Now, the next step is to add your competitors to track.

We have added one project yesterday for our blog, and here is how the report looks like.

As you can see in the image below, there is an improvement in ranking for the keyword I’m tracking. You can also check the ranking history of that keyword. (The life cycle of the keyword)

Rank Tracking

Repost Path: Position Tracking Tool

Now, let’s add the competitors. There is an option called Competitors at the top, click on Add next to that.

SEMrush gives you option to add maximum 20 competitors to that list. It will suggest you the competitors that you can track, you just have to click and add to tracking.

Optionally, you can add new domains that you wish to track manually.

competitor tracking

Repost Path: Position Tracking Tool


SEMrush offers you comprehensive Content marketing Toolkit that you can use to create SEO friendly content with full-proof analysis.

A piece of content that is created after analyzing all the relevant competitors, best ranking content, top keywords will have a much better chance to rank than some randomly created content.

As you select the Content marketing Toolkit from the drop down at the top, you will see a number of different tools that you can use to create your content.

Content marketing Toolkit

Repost Path: Content marketing Toolkit

The Topic Research tool is the first tool in the Content marketing Toolkit section. As I have already written about it above, I will skip this tool.

You can use the Topic Research tool to come up with new content ideas. You can do this by analyzing the best content ideas of your competitors.

45. Create Your Content Plan

SEMrush offers you a content marketing calendar where you can plan your content, collaborate with your teammates and discuss everything about the campaigns.

Yo can add your ideas quickly, add a detailed description about the idea so that you have clarity when you come back to it later.

It will keep a track of the campaigns and find history of all the activities in the activity tab.

Marketing Calendar

Repost Path: Marketing Calendar

46. SEO Content Template

One of the most popular and a very important tool offered by SEMrush. The SEO Content Template as the name suggests will help you to create best possible content that ranks.

It will empower you with all the important data that you need to check and incorporate in your content.

It’s a three step process

  • Make a search with the keyword you wish to target with your content
  • SEMrush will do an in-depth analysis of top 10 results for that keyword
  • You get the suggestions

For example, if you wish to target the keyword “digital marketing tools”, you cam make a search with this term.

SEMrush will come up with a number of important details after analyzing the top results for that keyphrase such as.

  • Semantically related words (these are the keyword that you can include within the content to make your article more relevant)
  • Recommended length of the article
  • Potential sources to acquire backlinks for the article
SEO Content Template

Repost Path: SEO Content template

47. SEO Writing Assistant

SEO Writing Assistant by SEMrush will help you to create SEO friendly content on your site. You got the content suggestion from SEMrush, you have created the content. Now, it’s the time to check how well you have optimized your content.

SEMrush offers you a real-time content checker where you can paste your content and check the quality of your content.

Real Time Content Checker

Repost Path: SEO Writing Assistant

48. SIte Audit

Doing SEO research, competitor research, creating good quality content that ranks is one part of the story. the other part is to make sure that your site is healthy.

SEMrush offers you the Site Audit tool that will check the health of your site.

You can add the Site Audit tool and start with the analysis. The tool will check and quickly give you a report with the issues that you can fix.

You will get details like.

  • Total number of errors (click to check details)
  • Warnings (medium level security issues that you can fix)
  • Crawlability
  • Broken links
  • And more
Site Audit

Repost Path: Site Audit

49. Advertising Research

We have spoken about organic research all this while. At the same time, SEMrush is a great tool for analyzing paid advertisement research as well.

You can do in-depth analysis of your competitors for their paid promotions. You can steal their best performing campaigns, landing page ideas and more.

Display Advertising Overview

The display advertising overview report offers you great insight of the paid promotions of your competitors.

  • Track targeted audience
  • Track targeted interests
  • Sample banner designs
  • The top publishers
  • Landing pages
  • And more
Display Advertising Overview

Repost Path: Display Advertising Overview

50. Social Media Management

SEMrush offers you a comprehensive social media management tool that you can use your social media accounts right from one single dashboard.

This is a very advantage of using SEMrush. You don’t have to spend another $100 or $200 for a social media automation tool as SEMrush can do everything you need for managing social media accounts.

  • Schedule your social media posts
  • Get detailed reports
  • Track your competitors
  • Create ads
  • And more
Social Media Management

Repost Path: Social Media Dashboard

Click on the “Get Started” button to start managing your social media accounts. You can manage Facebook, Twitter, LinkedIn, Instagram, YouTube as well as your Pinterest profile from one single dashboard.

As you click on the Get Started button, it will ask you to link your social media profiles. You can simply click and connect your profiles.

Connect a Social Network

Repost Path: Connect Social Media Profile

Let’s start with Twitter.

We have connected our Twitter account.

Now, I can track my competitors for their activities on Twitter and understand what is working for them.

Suppose, I want to track the Twitter handle fo SEMrush. I can simply add it and start tracking their Twitter activities, growth and a number of other details.

Social Media Tracker

Repost Path: Social Media Tracker

Similarly, you can track the activities of your competitors on any of those popular social media platforms.

Social Media Poster

Scheduling your social media posts in advance can save a lot of your time. You don’t have to be manually active on all the social media accounts round the clock, rather you can schedule your posts in advance and become more productive.

Like many top social media management tools, SEMrush also gives you the option to schedule your social media posts in advance.

You will have detailed social media calendar for each of your accounts you can plan your content well ahead of time.

Social Media Calendar

Click on the New Post option that you see at the top to create and schedule new posts.

Just add the URL of the post that you wish to schedule, the system will pull the content and then you can select the date to publish.

You can the option to add multiple timing to schedule a post multiple times.

This will be useful when you publish a new posts, you can schedule that on Twitter for multiple times over the following week.

And similarly you can schedule content for other social media networks.

Schedule Posts

Repost Path: Social Media Poster

Create Custom Report for your Manager

If you are managing SEO for any client or even for your own business, you can create custom report. You can create custom report for your business and you will be receiving the updates regularly on your email.

So, even if you don’t have time to come back to SEMrush and keep checking all the data regularly; you can schedule important report so that you don’t miss any important update.

You can go to the report builder to create custom report for your business.

You can simply drag any of the reports from the left sidebar to schedule a custom report.

Custom Report

Repost Path: Report Builder

SEMrush Vs Ahrefs

Ahrefs is the closest competitor of SEMrush in terms of the features it offers. So, in this section we will look at how SEMrush is different when we put it for a neck to neck competition with Ahrefs.

Some numbers to get started with the comparison.

Keywords Index20 Billion10.2 Billion
Domain Index821 Million 179.4 Million
Backlink Index31.8 Trillion26.5 Trillion

While SEMrush started as a keyword research tool, Ahrefs started as a backlink analysis platform and both the tools added multiple tools to become most comprehensive research tools for digital marketers and SEOs.

Both SEMrush and Ahrefs offers you tools to do in-depth analysis for your own domain as well as competitor analysis.

While many tools are identical in both the platforms. SEMrush wins when it comes to become a comprehensive solution offering complete social media management tools while Ahrefs lack this feature.

At the same time Ahrefs is ahead of SEMrush in few parameters such as it can research data from multiple search engines while SEMrush depends on Google.

We will soon release a detailed comparison of both these popular platforms. So, don’t forget to subscribe to our newsletter.

SEMrush Review Conclusion

SEMrush is one of the best tools for digital marketers without any doubt. When you look for the best digital marketing tools, you will find many options.


Very few of them are as comprehensive as SEMrush. It is the only tool you will need to manage everything for your business.

Starting with your own domain analysis to detailed competitor analysis, you can do everything with this single tool.

While a newbie blogger might find the tool little expensive, the price is well justified if you look at the number of tools you get for this price.

As it is getting tougher by the day to rank a new piece of content, without proper keyword research or competitor research; it will be even harder.

While most of the users focus primarily on the Keyword Magic Tool or backlink analysis of competitors, you need to keep in mind that SEMrush offers you comprehensive social media management tool as well. Make sure to use all the tools that can help your business.

I hope, this review of SEMrush will help you how to use the tool properly so that you make the best out of it.

I really believe that once you understand tool well and use SEMrush to best of its’ potential; you will have immense clarity about how grow your business.

The reports that SEMrush can generate for your domain, the toxic link analysis will help you to keep your site safe from any kind of search engine penalty.

SEMrush will help you to be on the top of your game.

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