Whether you’re a freelance photographer, a hardware store owner, or some other type of small business, a good website is vital to your business’s success.
As a webmaster who has created a number of small business websites, I know what it takes to create professional, exciting, and attractive websites.
Whether you are creating a new startup website or looking to make your current website more efficient, here are ten essential steps to get started and make your small business website competitive in the online market.
01. Get the Correct Domain Name for Your Website
Your domain name should be unique and brandable as it is often regarded as the entry point to your website. It must look suitable for both usability and search engine optimization (SEO).
Your domain extension is the part of your domain that comes after the full stop. And while .com is the most popular option, you actually have a ton of options when it comes to domain extensions, so you may be looking for help making your choice.
02. Buy a Fast and Scalable Website Hosting
A website host (or sometimes called a website hosting provider) is a company that provides the technology and services necessary to display a website on the Internet. You associate your domain name with your hosting provider so that when users visit your website address, your website can be seen.
Hosting services can cost between $ 2 and $ 100 per month, depending on the type of technology and support. You can get a discount quickly if you buy an annual plan instead of a monthly schedule.
InterServer has been offering web hosting services for 21 years. It is a great choice for those who are in search of reliable service. The company has expanded its product offering to include shared hosting, cloud hosting, fast servers, and dedicated servers, and colocation services to continue to exceed our customers’ expectations and remain best in class.
03. Display a Clear Description of Your Business
People should need to know who you are and what you’re doing right away, so they don’t get confused when visiting your small business website.
Make sure your main home page banner (aka the “hero image”) and subsequent banners are visual representations of your services and that you have an advertisement at the top of the page describing who you are, and that makes.
Also, please make sure the main navigation and footer menus have easy-to-access links to the About Us page so that users can click through and learn more about your business.
04. Implementing the Adequate Content Management System
A content management system is a program or an application that is used to create and manage and keep up with the digital content. The best CMS will help you maintain your website, and you don’t need a lot of technical knowledge to use it.
It would be best if you choose a CMS that suits your individual needs. Different systems are used for various reasons, e.g., ease of use, scalability, and budget.
CMS like WordPress, Joomla, Shopify are very popular among users. You can select a CMS as per your need. If you are into content business WordPress is the best CMS for you. If you are into eCommerce business Shopify could be the best option.
05. Choose a Good eCommerce Platform
If you are planning to sell services and goods through your website, you need the right technology. (If you don’t currently sell anything, consider this as eCommerce can potentially increase your profits.)
If you want to allow users to transact financially with you online, you must choose your business model’s right platform.
Create an interesting, memorable and attractive user interface for the website
Make sure your small business website interface leaves a positive impression that produces results. You can do this by implementing the following suggestions:
06. Optimize Your Business Website for Search Engines
SEO is a series of methods that you apply to your website to ensure that search engines index and rank your website correctly and then display it to search engine users.
Once your website is “crawled” by search engines, it competes with websites with similar content. The better your website’s design and content, the higher your website will appear in the search engine results pages.
SEO is an essential ongoing process that can make the difference between showing up on the first page of search engine results pages (which drives a lot of free traffic to your website). You need to make sure to learn the basics of SEO and use the right kind of tools, you can use some SEO auditing tools to audit your website.
07. Create and Publish High-Quality Content Regularly.
The quantity and freshness of the content are essential to search engines. Therefore, you must establish a plan to publish high-quality articles and blog posts on your website and external websites linked to your website.
If you rank high in search engine results and you want people to keep coming back to your website, you should update your website with new and relevant content as often as possible.
In addition to static page content and articles, testimonials are a great form of content to post on your website.
Asking your customers for testimonials and then posting them on your website is a great way to post new, high-quality content on your website that will make your small business more attractive.
Make sure your content is using an appropriate branding tone that people enjoy reading.
08. Install Webmaster Tools
You can use the critical data to analyze website traffic and performance by installing Google Analytics and Google Search Console (both preferably through Google Tag Manager) and Bing Webmaster Tools.
09. Implement a Website Maintenance Plan
To have a successful website that is well ranked in search engines and is not hacked, you should make sure that this is appropriately kept up.
Make your to keep your CMS uptodate, if you are using WordPress for your site; make sure to use the latest version of the software.
Also, you need to update the theme and the plugins that you are using on your site. Don’t use any outdated software on your site.
10. Use Right marketing Tools
Having a website and creating content is not enough these days, you will have to make sure that you are promoting your content and doing adequate marketing to reach out to an wider audience through different channels.
When you look for the best marketing tools and services, you will probably get confused with so many options available these days.
To make it easier for you, we have put together this list of best digital marketing tools that will help you to create a successful online business and keep your website safe.
As you can see, after reading this article, creating a small business website may not be as easy as you thought.
However, if you follow the mentioned above in this article, your small business has ample opportunities to thrive in the online marketplace.