As technology progresses and develops, new digital marketing trends emerge.
Failing to keep pace with the latest innovations will put you in an unfavorable position because customers will turn to your competitors who try to stay ahead of the curve.
You’ve most probably aware of banner blindness, a phenomenon of customers being able to tune out ads and completely ignore them on an almost subconscious level.
And yet, ten years ago ad marketing was going strong.
This is the result of too much advertising clutter on websites. So, once a very powerful marketing tool had to evolve in order to stay relevant and survive.
These days every piece of content which resembles and uses the same rhetoric as aggressive and non-personalized ads are being successfully ignored by picky customers overwhelmed by pushy narratives.
All this means that you can’t keep on using the same strategies and tactics that were successful a couple of years ago and expect the same results.
Moreover, the situation might change in a matter of months, rendering your approach obsolete and ineffective.
Here are some latest digital marketing trends that you can’t afford to ignore in 2019.
1. Artificial Intelligence
Although still in its infancy, this technology has infiltrated different elements of marketing, so that it’s now being successfully used for accurate retargeting, push notifications, detailed and advanced customer segmentation, smart customer support, click tracking, and analytics, to name just a few implementations.
AI can analyze customer behavior and process huge volumes of data from blog posts and social media in order to establish certain search patterns and help companies understand how their prospects search for particular products and services.
With these insights, they can optimize their content and SEO and drive more high-quality traffic to their websites.
2. Immersive Technologies
Virtual Reality and Augmented Reality have been the buzzwords in different industries over the past couple of months.
And while VR usually leaves people breathless with its numerous possibilities to take them to different places and allow them to do different things without even leaving their room, it’s AR which doesn’t offer such dramatic effects that holds more potential for marketing.
This immersive technology is used to enhance customer experience and boost engagement.
Apart from beauty companies such as Sephora and L’Oreal which leverage AR to help their customers pick the right shade of makeup by allowing them to upload their selfies and virtually apply different lipsticks or eyeshadows, furniture giant IKEA also implemented this technology.
Its IKEA Place app allows potential customers to see, for example, how a particular armchair looks like in their living room and lets them rearrange furniture and see it from different angles.
3. Omnichannel Marketing
With an abundance of different online and offline marketing channels, it would be a shame not to make the most of them all.
Especially if we bear in mind that consumers use social media, blog posts, chatbots, email, but also window shopping and browsing through both online and physical stores in order to establish a meaningful relationship with a particular brand, it’s essential to combine all these approaches.
The point of omnichannel marketing is to monitor all these different interactions across various channels and make communication as seamless as possible.
By connecting all these individual instances of communication and creating a conversational flow, you’ll impress your customers by showing them that you pay attention to what they previously said or asked you, which will help you personalize your communication and build loyalty.
Although challenging, this strategy can be very effective as customers want to browse through your brick-and-mortar store, check out your social media channels, and purchase online, and you should be there for them whenever they need your help.
Smartphones and other mobile devices have become indispensable parts of our lives and they have completely changed the way people consume different content and multimedia.
As everything is much more accessible with the help of different technologies, the customer journey has undergone a significant transformation.
In other words, every time your potential customers want to do something, go somewhere, or learn something, they grab their mobile devices – and that’s when those micro-moments occur.
The power of that small device with an immense power that people carry in their pockets can transform every wish into a purchase.
So, forget about the linear customer journey – awareness, consideration, decision.
Nowadays, people are much more impatient, and sometimes it’s enough for them to think about something, check it out online, and decide to purchase it right away.
So, it’s essential to understand your customers’ needs, identify their so-called I-want-to-buy moments, deliver relevant content, optimize it for search engines, and facilitate the purchasing process.
5. Video Marketing
Your customers are busy and exposed to huge amounts of information and multimedia on a daily basis, which renders them not particularly ready to read long blog posts or emails.
They want more information but in a format that’s easily consumed, which is why video becomes an increasingly important component of every marketing strategy.
And that doesn’t mean that you should focus all your efforts on YouTube
Every relevant social media channel introduced a streaming feature – Facebook, LinkedIn, and Instagram allows you to start a live session and interact with your followers in real-time.
You can use different video formats and even repurpose different pieces of content meaning that it’s a good idea to do some of the following:
The trick to every successful marketing strategy is to keep innovating your approach and introducing the latest technologies and trends.
These 5 ways can help you stay on your audience’s radar and drive traffic to your website.